Electrolux - Digital Design & UX- Design
Electrolux is a home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second-largest appliance maker. Electrolux sells under a wide variety of brand names worldwide such as AEG, Zanussi, Husqvarna
For many years, I worked with Electrolux, creating and refining visual designs for Electrolux, AEG, and Zanussi. As Lead designer in CMAP, my role spanned a variety of digital projects, including campaign sites, UX mockups, buying guides, and email marketing.
I focused on crafting clean, user-friendly designs aligned with each brand’s identity while enhancing the customer journey. Whether developing engaging campaign pages or fine-tuning UX elements, I ensured consistency and clarity across all touchpoints. This collaboration allowed me to refine my skills in digital design, branding, and user experience, contributing to compelling and effective visual communication.
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